With every challenge that life throws at you, there is always hope. Atlanta priest Fr. Jack Knight wanted to create a podcast that could speak truth to every person in the ordinary, the busy, and the hardest moments of life.
We teamed up with Concrete Catholic to build their brand, strengthen their voice, and capture their audience. The result? A website that "captured the essence of me." (His words. Not ours).
When we began the project with Fr. Jack, we didn't have much to go on. It all began as a web concept drawn on a napkin, a few suggested colors, and a the desire for a "concrete" aesthetic. Fortunately, we love Fr. Jack, and love a challenge. Once we established an art direction, we got to work.
To create a successful podcast, you need to have all of the right pieces. You need a clear message (or content structure), you need a clear purpose (or reason people should listen), and you need to consistently produce. Check, check, and check. The end result was a branded podcast that resonated with its intended audience.