Your brand identity is comprised of every word, image, color, and font that you use to convey your message to the outside world. The result of clearly defined parameters is a brand that resonates and builds trust over time.
Brand Identity is the embodiment of everything your business is, what it does, and how it feels. It's the reason the mention of Coca-cola or Apple conjures up an image in your mind, resonates with you, and makes you act (either for it or against it). A well established brand identity is the difference between gaining credibility and trust with your target base, and fading into obscurity without any recognition.
Words matter, and the language you use for your brand must match the nature of your work, the audience you're trying to reach, and the message you're trying to convey. A well-developed verbal identity removes guesswork on all of your communication, internal and external, and gives your words more weight because they're consistent online and off.
Everywhere your brand appears is an opportunity (or risk) of engaging users (or losing them). There is a reason certain colors are used in certain industries, and a reason why major corporations understand the need for consistent visuals. Our process engages your audience to understand what they need to see from you, and how to be who you are in every medium.