When done right, a successful digital transformation effort makes your organizaiton much more competitive, and better able to serbe and keep customers. It can provide new distribution channel, new ways to reach customers, reduce costs, improve productivity, and practically any business objecgives that not only to surive, but to prepare for the future of the business landscape.
Digital transformation can only happen through the careful orchestration of different organizational capabilites that serve the mission, vision, and business objectives of an organization. To embrace brand new ways of doing things - like working with new tehcnologies - your culture needs to be open to experimentation and failture.
Key desired transformation objectives often map to: enhancing the digital customer and end user experience to imrprove loyalty, revenues, productivity, and retention; and transforming business processes to reduce costs, improve productivity, integrate supply-chain partners and differentiate offerings.